Insight Report: maximalist interiors
make a comeback
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Millennial Maximalism, the Design Trend That Explains Why So Many Younger People’s Homes Are Starting to Look Like Your Grandma’s Groovy 1970s Living Room.
Meet the new look favored by twenty-and thirtysomethings.
If you’ve grabbed a cup of coffee or a salad in, oh, the past decade, you’ve likely noticed that public spaces geared toward the professional millennial crowd tend to look exactly the same: sparse white walls, minimalist wooden furniture, perhaps some neutral-hued subway tile. The Scandinavian-chic vibe has dominated in the homes of twenty- and thirtysomethings, too—just open Instagram and count the knockoff Eames shell chairs in your feed.
But after years of this pared-back aesthetic, a shift is afoot. Some in the design world are calling it “grandmillennial” or “cottagecore”—references to the shelves stuffed with houseplants, rich velvet textiles, macramé wall hangings, mismatched vintage furnishings, and other decor showing up in millennial abodes that looks straight out of your nana’s groovy 1975 living room. |